But looking at the facts from 2020, it's a safe bet that the surging trend for buying products and services online is set to continue and thrive over the course of the coming year. Did you know that UK ecommerce revenues increased by a staggering 144% in November? Economists are predicting that by the end of 2021, 19.9% of all retail sales will be online. That's a huge amount of opportunity for online selling!

So what does that mean for small businesses?

It means you have to get a piece of that pie! That's a huge market to tap into. With a huge surge in online shopping consumers may start to stray away from larger brands and look to more unique products from smaller businesses.

There has also been a trend for people shopping locally and supporting their local community, which is really encouraging to see. This is a great opportunity to advertise your business to your local community and gain a following of loyal customers.

Online Advertising

Marketing is critical for every business. Having a strong, clear marketing strategy ready for 2021 will set you in good stead for the stream of consumers moving away from the high street and moving towards online solutions.

Having a great website design which looks professional across all platforms is important to show consumers just how great your business is. If you are considering a new website design or a website design refresh for 2021, we offer a range of pay monthly website plans starting from just £25.

Look at getting some promotions ready for key events throughout the year and decide how you are going to push those messages out. Using Google Adwords is a great way to get found through online searches, particularly if you have a great USP to push. This will make you stand out from the crowd.

Here at Lollipop Rocks we are introducing a great Google Adwords campaign offer for our clients in January 2021. We're offering simple local Adword campaigns starting at just £25 per month plus an ad spend which is completely managed by you. If you're looking at a Google Adwords campaign for your business, get in touch to see how we can help your business to grow in 2021.

Our New Year Resolution...

Is to help small businesses develop and grow in 2021. We know there has been a lot of hardships to deal with over the past year and people have lost businesses, careers and family throughout the pandemic. And even though this is far from over and we are at the beginning of another lengthy lockdown, we may well come out the other side of this a little bit wiser and a little bit stronger. Here's hoping!

We are looking forward to 2021 with an intrepid hope. We hope we will see the rise of small business success stories and the revival of local shopping and unique boutiques.

If you are a small business or a new business start up looking to get online, check out our pay monthly website plans. We have a range of plans to suit all types of businesses, and low budget Google Adword campaigns to run alongside. Get in touch today to discuss options for your business.