Getting your branding right first try is tough, it's something that can evolve with you as your business grows. You might find that you have very strong ideas about how your brand should look, but after a few years of trading you might decide it doesn't really work for the direction your business is moving. Or you might even decide to update it to something more modern, especially if there has been a sudden shift in modern design.

And that's great! It's always good to be flexible when it comes to your business, and make sure that whatever you have works for you and your brand.

So if you can change your branding as you go, why have any at all?

Having a brand style is pretty important for brand recognition. So customers see your brand and instantly remember who you are and what you do. You can do this through consistent brand colours, consistent brand fonts, consistent logo usage and placement and consistent tone of voice.

How you display your brand to your potential market is important.

It's really useful to think about how your brand wants to be portrayed; are you a young, fun brand? Are you more corporate and professional? Are you friendly and approachable? Are you tech-y? Whatever your brand values, they can be portrayed through your branding using appropriate logo design ,colours, fonts, imagery and tone of voice.

All really useful things to think about when setting up your own business. These are always things we ask our clients to think about before starting their pay monthly website design. We like to know how you see your brand and what personality you want to show to your customer base.

Can all of this be achieved through design?

It sure can! Your designer will work with you to find out what values your business wants to portray, and will use that to inspire the designs for your brand logo, typography selections and brand colour palettes. If you decide to work with a copywriter, they will also do the same thing for your brand tone of voice. Having consistency with all these aspects of your business really helps build up your brand style and gives your brand authority and professionalism.

Having a consistent branding really helps with your business success.

Here at Lollipop Rocks we design pay monthly websites for small businesses and start up businesses just like yours. And we are always keen to help our clients with logo design and branding. Our pay monthly website plans start from just £25 per month for a 1 page website. And if you need a little help with ideas for your branding, we are always here with a ton of design ideas, so get in touch today if you'd like us to help your small business develop it's own brand style.