Ok, so you have your website design live, your advertising campaign is up and running and driving traffic to your website, but how do you get people to convert into customers?

Having strong call to actions is a great way to get people to convert. It's a good idea to think about the journey you want the customer to go on when they visit your website.

• Do you want them to buy a product? If so, you want to be constantly directing them to your online shop, categories and singular products which might be of interest to them.

• Do you want customers to get in touch for a quote? If so, you want to drive them towards a contact form, and really engage them to contact you.

• Do you want your website to give a lot of information about you, your product or service? If so, you want to be driving people to pages which give more in depth information about your services.

You are spending a lot of money on advertising to get traffic to your website. You really want them to engage with you once they have landed on your home page.

So how about an online chat functionality?

How does it work?

An online chat button can pop up and ask the customer on your website if they have any questions or need any help.

People can then type a message to you with any queries, or ask for help or more information.

You can then type a response and answer their questions. Hopefully this will encourage them to convert to a sale.

Is it better than people using your website contact form?

For some people it is. Your chat popping up and saying hello might just give them the prompt they need to engage with your business. Especially if they have questions they can't immediately find the answer to on your website.

It gives people a fast, immediate response. And it also gives you the opportunity to position yourself as a helpful, engaging brand.

Do I need to be at my computer to answer chat messages?

With Lollipop Rocks' chat functionality, you can download an app to your phone or tablet, so you will get an alert when someone sends you a chat message and you can respond via your mobile device.

What if I'm offline?

No problem, the chat functionality will tell customers you are currently offline and allow them to leave you a message which you can then respond to later.

What does it cost?

At Lollipop Rocks we offer a range of pay monthly website plans to suit a range of businesses. Our chat functionality is available on our Premium Plan which is £55 per month (plus any of our higher plans).

A little bit about us...

We are a website design company based in Holmes Chapel, in the heart of Cheshire. We specialise in pay monthly website design packages for small to medium businesses and new business start ups. Our pay monthly website packages start from just £25 per month. There are no contracts, so you just keep the website for as long as you need it. Plus there are no upfront fees to pay! We'll even design you a one page mock up of your new website for free!

If you think you might be interested in working with Lollipop Rocks on your new website design, get in touch - we're really easy to talk to!