Well there are about a million different answers to this question, from having a unique business proposition, to extreme marketing ideas. But if you are using a business model which has already been tried and tested, and like many new businesses out there, you have a limit to your marketing budget, how do you make your business shine through to new consumers?

Here at Lollipop Rocks, most of our clients are new businesses with limited budgets. We advise all our clients to pick a strong message about their brand or product and run with that for their advertising campaigns. Make sure that message is everywhere, including high up on your website home page. Having a consistent message and consistent branding (including logo, colours and  fonts) reinforces your brand authority and improves consumer recognition of your brand.

What we do to help businesses

In the Lollipop Rocks studio, we are pretty obsessed with brand development. We love helping new businesses discover their new identity and one of the key things we can help you with is design. We will create a strong logo for your brand, we do think that clean lines and simple designs work best for logos as they will then seamlessly work across any media platform and scale to any size. 

We then take your logo design and build you a strong website design complete with a set of brand colours and fonts which you can then use across all of your marketing and social media platforms.

Content is key

If you have been looking at website design agencies, you will probably have seen this phrase....A LOT. But it is actually a very sage piece of advice....the more content your website has, the more information search engines have to search through, so the more likely you are to get found via search engine websites. Also the more information you have on there about your business, the more authoritative your business will look to a consumer.

We will always advise our clients to use the blog functionality to add more and more content to your website. This is a great way for new businesses to find their tone of voice and really give their brand a personality.

Strong Imagery

Within our pay monthly website design plans, we have access to a large range of stock photography which can use for your website design. Our design team have a keen eye for picking out great imagery, and will always work with the best images to really show off your business. If your company sell products then we will always need shots of the actual products you are selling, and if you can get some lifestyle shots of those products in use - even better! The more imagery you have to show off what you do, the stronger your website will look, and the stronger your brand will then look.

Depending on the type of business you are setting up, it might be worth having a look to see if there are any local photographers who offer short shoots - just to take a few shots of your products, services or offices - any original content that you can add to your website design will make you stand out from your competitors.

Advertising Campaign